2007 - Franco Angeli
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Centralization versus Decentralization of Marketing Activities of Leading Italian Firms : towards an Integrated Global Approach?
P. [1-28] [28]
Ist Teil von
Mercati e competitività. Fascicolo 3, 2007-
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In derselben Datei
- Marketing Challenges in a Connected World
- Market Orientation and Internet in Supply Chain Management
- Stakeholders Event Evaluation
- Opportunities and Risks of International Franchising in the Italian Hotel Industry
- Centralization versus Decentralization of Marketing Activities of Leading Italian Firms
- Shopping Motivations as State and Trait Antecedents
- The Impact of Comsumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments
- Book Reviews