Schultz, Don E

Autor
E-book, The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes], Praeger Publisher
Artículo, Re-thinking the value of the brand in an interactive marketplace, Vita e Pensiero
Artículo, Caught in an academic time warp?, Vita e Pensiero
Artículo, The Revolution and the Following Evolution of Intergrated Marketing Communications, Vita e Pensiero
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