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Murschetz, Paul-Clemens | Schlütz, Daniela

Big Data and Television Broadcasting : a Critical Reflection on Big Data's Surge to Become a New Techno-Economic Paradigm and its Impacts on the Concept of the Addressable Audience

2018 - Ediciones Universidad de Salamanca

P. 23-38

Is part of

Fonseca, Journal of Communication : 17, 2, 2018