a Article Murschetz, Paul-Clemens | Schlütz, Daniela Big Data and Television Broadcasting : a Critical Reflection on Big Data's Surge to Become a New Techno-Economic Paradigm and its Impacts on the Concept of the Addressable Audience PDF 2018 - Ediciones Universidad de Salamanca Is part of Fonseca, Journal of Communication : 17, 2, 2018