2018 - Franco Angeli
Article
Digital Version
Download | Copy/paste | Printing
Audience development e social media : i musei torinesi tra fan e anti-fan
141-164 p.
- Social media are participatory environment adopted by museums in order to develop Audience Development strategies. Previously research describes how museums use social media, with little attention to reception practices. An empirical study about Turin's museums on social media will be presented in the paper, along with an analysis of the textual production made by their audiences (fans and anti-fans). The authors have analyzed the Facebook fanpages of the five museums in Turin with the largest fanbase. Five different ways of communicating and two innovative strategies have been identified. The most engaging one are the Museo Egizio's media franchise, and the Fondazione Sandretto Re Rebaudengo's metanarrative digital storytelling. [Publisher's text].
Is part of
Sociologia della comunicazione : 56, 2, 2018-
Information
ISSN: 1972-4926
KEYWORDS
- Audience development, audience engagement, participatory cultures, museum, network publics, social media
-
In this issue
- Editoriale
- Introduzione : osservare i pubblici : sociologia, comunicazione e consumo alla prova dell'audience development
- Verso un museo partecipato : arti e tradizioni popolari a Roma
- Il lavoro dello spettatore dal vivo : capitale culturale ed esperienza : il caso del pubblico del Rossini Opera Festival
- Audience participassion : professionisti e pubblici teatrali tra partecipazione e passione
- A scena aperta : il teatro come esperienza collettiva per ripensare le comunità
- L'audience development nelle poetiche : Clessidra del Teatro delle Forche a Chiatona
- L'edutainment e i bambini : l'esperienza del Poltrona Frau Museum
- Audience development e social media : i musei torinesi tra fan e anti-fan
- Mapping social occasions in theatre events : a network analysis of spectators' interactions
- Gli autori
