Book reviews

161-163 p.

• Articles from the same issue (available individually)

  • Editorial
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  • Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals
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  • Facebook and Twitter, social networks for culture : an investigation on museums
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  • User-Generated Systems of Signs and Meanings in Product Customization : Taxonomies and Research Directions
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  • The Role of Country Branding in Attracting Foreign Investment : Country Characteristics and Country Image
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  • Civic crowdfunding, social marketing and the co-creation of public value
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  • Servitization in managerial literature : a content analysis
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  • Book reviews

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• Information

  DOI: 10.3280/MC2018-002008

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2018-002008