2018 - Franco Angeli
Artikel
Digital Version
Book reviews
161-163 p.
Ist Teil von
Mercati e competitività : 2, 2018-
Informationen
ISSN: 1972-4861
-
In derselben Datei
- Editorial
- Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals
- Facebook and Twitter, social networks for culture : an investigation on museums
- User-Generated Systems of Signs and Meanings in Product Customization : Taxonomies and Research Directions
- The Role of Country Branding in Attracting Foreign Investment : Country Characteristics and Country Image
- Civic crowdfunding, social marketing and the co-creation of public value
- Servitization in managerial literature : a content analysis
- Book reviews