2018 - Franco Angeli
Issue
Digital Version
Mercati e competitività : 1, 2018
P. 7-160
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Information
ISSN: 1972-4861
DISCIPLINES
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In this issue
- The M&C assessment : found in translation
- Buying, renting, and sharing : investigating new forms of acquisition
- Is the collaborative consumption the new buying? : social and economic aspects influencing collaborative consumption
- Cognitive aspects of car sharing in Millennials : active sharers and reluctant users
- To buy or to rent? : an experimental study on the antecedents of consumers' acquisition-mode decisions
- Dynamic Capabilities for Open Innovation : The Role of Customer Mindset in Launching an Internet TV.
- Sexual stimuli in advertising : the opposite sex effect
- From Objects to Things in the World of Aldus Manutius (1494-1515) : Renaissance Publishing, and Institutional Dynamics in Markets
- Reviews
- Elenco Referee 2017