Mercati e competitività : 1, 2018

P. 7-160

• Artikel aus derselben Ausgabe (einzeln erhältlich)

  • The M&C assessment : found in translation
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  • Buying, renting, and sharing : investigating new forms of acquisition
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  • Is the collaborative consumption the new buying? : social and economic aspects influencing collaborative consumption
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  • Cognitive aspects of car sharing in Millennials : active sharers and reluctant users
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  • To buy or to rent? : an experimental study on the antecedents of consumers' acquisition-mode decisions
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  • Dynamic Capabilities for Open Innovation : The Role of Customer Mindset in Launching an Internet TV.
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  • Sexual stimuli in advertising : the opposite sex effect
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  • From Objects to Things in the World of Aldus Manutius (1494-1515) : Renaissance Publishing, and Institutional Dynamics in Markets
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  • Reviews
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  • Elenco Referee 2017
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