2017 - Franco Angeli
Article
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Consumer attitude toward reshoring : related effects and relevant boundary conditions
37-51 p.
- Literature recommends that companies should try to understand consumer evaluations and reactions so as to meet their needs properly. This study focuses on consumers' evaluations of and behaviors toward reshoring companies, and identifies two interacting elements useful for this general purpose. The influence of attitude towards reshoring on consumers' evaluations of, and behaviors toward, reshoring companies is better itemized by the moderating role of perceived motives for reshoring. We propose, and test, the influence of the two variables on consumer willingness to pay for the products of a reshoring company. [Publishers' text].
Is part of
Mercati e competitività : 4, 2017-
Information
ISSN: 1972-4861
KEYWORDS
- Epoca urbana, urbanizzazione, teoria critica urbana, urbanizzazione planetaria, ideologia spaziale
- Urban age, urbanization, critical urban theory, planetary urbanization, spatial ideology
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In this issue
- Bibliometric literature review : an opportunity for marketing scholars
- Predict excessive use of Massively Multi-Player Online Role-Playing Games : the role of social anxiety and identification with the character
- Consumer attitude toward reshoring : related effects and relevant boundary conditions
- Social media and firm performance : the voice of managers in European contexts
- Trends in marketing studies : a longitudinal analysis of leading Italian academic journals (2005-2015)
- The employability of marketing graduates in the era of digitalisation and globalisation
- Disclosing the dark side of value processes in business relationships
- Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms
- Book Reviews
