Bibliometric literature review : an opportunity for marketing scholars

5-15 p.

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  • Bibliometric literature review : an opportunity for marketing scholars
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  • Book Reviews
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• Information

  DOI: 10.3280/MC2017-004001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-004001

  DISCIPLINES

  • Economics. Production
  • General management