Marketing and culture : Two Characters in Search of an Author

7-12 p.

• Articles from the same issue (available individually)

  • Marketing and culture : Two Characters in Search of an Author
  • Driving international business research forward : emerging themes and insights
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  • R&D internationalization in asian developing countries : evidence from european multinationals
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  • An analysis of factors influencing the online presence in distant countries : the case of italian fashion brands in china
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  • The creation of foreign market knowledge across the growth phases of born globals
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  • Two faces of the same coin : how the interplay between organizational and territorial culture builds the concept of service culture
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  • International networks as complex adaptive systems
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  • Strategic choices in recessionary period : an exploration on italian smes
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  • Effects of cultural distance on foreign acquisitions : evidence from italian acquired firms
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  • Book reviews
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• Information

  DOI: 10.3280/MC2016-003001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2016-003001

  DISCIPLINES

  • Economics. Production
  • General management