The smartphoners : consumer segmentation by smartphone usage

P. 123-144

• Articles from the same issue (available individually)

  • Editorial
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  • In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016)
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  • Technological innovation and marketing : a multi-perspective analysis
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  • Technology Innovation in Healthcare and Changing Patient's Behaviors : new challenges for Marketing
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  • New trends in the development of Chinese high-tech companies : an open innovation perspective
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  • Managing responses to online reviews : an opportunity for value co-creation?
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  • The smartphoners : consumer segmentation by smartphone usage
  • Competition in the web search market : impact of user behaviour
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  • Recensioni
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• Information

  DOI: 10.3280/MC2016-001007

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2016-001007

  DISCIPLINES

  • Economics. Production
  • General management