2016 - Franco Angeli
Issue
Digital Version
Mercati e competitività : 1, 2016
P. 1-181
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Information
ISSN: 1972-4861
DISCIPLINES
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In this issue
- Editorial
- In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016)
- Technological innovation and marketing : a multi-perspective analysis
- Technology Innovation in Healthcare and Changing Patient's Behaviors : new challenges for Marketing
- New trends in the development of Chinese high-tech companies : an open innovation perspective
- Managing responses to online reviews : an opportunity for value co-creation?
- The smartphoners : consumer segmentation by smartphone usage
- Competition in the web search market : impact of user behaviour
- Recensioni