Brand reputation online : tra consumer empowerment e reputational risk

P. 32-62

• Articles from the same issue (available individually)

  • Referee 2012
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  • Analyzing the relationship among critical brand equity drivers and consumer behavioural intentions
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  • Brand reputation online : tra consumer empowerment e reputational risk
  • The impact of product placement on brand equity
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  • Gli aspetti valoriali del brand nei rapporti fra industria e distribuzione
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  • Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione
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  • Consistency and impact of brand management decisions : the neurosciences perspective
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• Information

  DOI: 10.1400/214518

  ISSN: 2239-7191

  Permalink: http://digital.casalini.it/10.1400/214518