2013 - EGEA
Article
Digital Version
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Analyzing the relationship among critical brand equity drivers and consumer behavioural intentions
P. 9-31
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Information
DOI: 10.1400/214516
ISSN: 2239-7191
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In this issue
- Referee 2012
- Analyzing the relationship among critical brand equity drivers and consumer behavioural intentions
- Brand reputation online : tra consumer empowerment e reputational risk
- The impact of product placement on brand equity
- Gli aspetti valoriali del brand nei rapporti fra industria e distribuzione
- Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione
- Consistency and impact of brand management decisions : the neurosciences perspective