L'influenza del celebrity worship sull'efficacia del celebrity endorsement in ambito sportivo

P. 5-32

• Articles from the same issue (available individually)

  • Editoriale = Editorial
    Get article
  • L'influenza del celebrity worship sull'efficacia del celebrity endorsement in ambito sportivo
  • Shifting media uses and gratifications among Singaporean teens and university students : a future ripe for mobile applications
    Get article
  • Italian young people's attitudes toward product placement in movies : a cross-cultural comparison of product placement acceptability
    Get article
  • An emic decoding of li in Chinese successful emotional advertisements
    Get article
  • The cultural approach to business communication in Italian companies : emerging issues and challenges
    Get article
  • Recensioni
    Get article

  Show more
• Information

  DOI: 10.1400/209553

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209553