2009 - Vita e Pensiero
Issue
Digital Version
Communicative Business : Italian Research Review on Business Communication : 2, 2009
P. 1-103
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Information
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In this issue
- Editoriale = Editorial
- L'influenza del celebrity worship sull'efficacia del celebrity endorsement in ambito sportivo
- Shifting media uses and gratifications among Singaporean teens and university students : a future ripe for mobile applications
- Italian young people's attitudes toward product placement in movies : a cross-cultural comparison of product placement acceptability
- An emic decoding of li in Chinese successful emotional advertisements
- The cultural approach to business communication in Italian companies : emerging issues and challenges
- Recensioni