2013 - Franco Angeli
Article
Digital Version
Download | Copy/paste | Printing
From Made-in to Product-Country Images and Place Branding : a Journey Through Research Time and Space
P. 37-57
Is part of
Mercati e competitività : 2, 2013-
Information
ISSN: 1972-4861
-
In this issue
- Consumer Culture in a Post-Postmodern World
- Made in Italy e Country of Origin Effect
- From Made-in to Product-Country Images and Place Branding : a Journey Through Research Time and Space
- Online Business Social Network e strumenti per la gestione delle relazioni di business nelle PMI.
- Motivazioni e comportamenti nei confronti della contraffazione non-deceptive : un'indagine esplorativa sui giovani acquirenti
- Le metriche di marketing nel turismo : un'indagine esplorativa sui comportamenti manageriali delle imprese turistiche profit oriented
- Co-Creation in Creative Services : the Role of Client in Advertising Agencies' Innovation
- Recensioni