Made in Italy e Country of Origin Effect

P. 13-36

• Articles from the same issue (available individually)

  • Consumer Culture in a Post-Postmodern World
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  • Made in Italy e Country of Origin Effect
  • From Made-in to Product-Country Images and Place Branding : a Journey Through Research Time and Space
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  • Online Business Social Network e strumenti per la gestione delle relazioni di business nelle PMI.
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  • Motivazioni e comportamenti nei confronti della contraffazione non-deceptive : un'indagine esplorativa sui giovani acquirenti
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  • Le metriche di marketing nel turismo : un'indagine esplorativa sui comportamenti manageriali delle imprese turistiche profit oriented
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  • Co-Creation in Creative Services : the Role of Client in Advertising Agencies' Innovation
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  • Recensioni
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• Information

  DOI: 10.3280/MC2013-002002

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2013-002002

  DISCIPLINES

  • Economics. Production
  • General management