The 3 Pillars of The Naples Forum

P. 15-17

• Articles from the same issue (available individually)

  • Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?
    Get article
  • The 3 Pillars of The Naples Forum
  • Value Co-creation : Using a Viable Systems Approach to Draw Implications from Organizational Theories
    Get article
  • Governing Business Dynamics in Complex Contexts
    Get article
  • On the Sluggish Adoption of Total Cost of Ownership Business Models : a SDL Perspective
    Get article
  • A Service-Dominant Logic for Banking Services
    Get article
  • Il piano di comunicazione da strumento a processo organizzativo e relazionale : il caso Henkel Italia
    Get article
  • L'effetto paese d'origine sul comportamento del consumatore verso i prodotti cause related : intenzione all'acquisto, disponibilità a pagare e valutazione delle iniziative di cause related marketing
    Get article
  • Innovazione, comunicazione e presidio dei mercati : le performance delle imprese del Made in Italy
    Get article
  • Green Consumer Behaviour : an Exploration of Values Held by Subjectivist Consumer
    Get article
  • Recensioni
    Get article

  Show more
• Information

  DOI: 10.3280/MC2012-001002

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2012-001002

  DISCIPLINES

  • Economics. Production
  • General management