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  • Franco Angeli
  • Gummesson, Evert
  • Mercati e competitiv...
Gummesson, Evert
Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?
2012 - Franco Angeli
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Article, Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?, Franco Angeli
ID: 2499345
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Gummesson, Evert

Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?

2012 - Franco Angeli

P. 5-13

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Mercati e competitività : 1, 2012

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  • Information

    DOI: 10.3280/MC2012-001001

    ISSN: 1972-4861

    Permalink: http://digital.casalini.it/10.3280/MC2012-001001
  • In this issue
    • Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?
    • The 3 Pillars of The Naples Forum
    • Value Co-creation : Using a Viable Systems Approach to Draw Implications from Organizational Theories
    • Governing Business Dynamics in Complex Contexts
    • On the Sluggish Adoption of Total Cost of Ownership Business Models : a SDL Perspective
    • A Service-Dominant Logic for Banking Services
    • Il piano di comunicazione da strumento a processo organizzativo e relazionale : il caso Henkel Italia
    • L'effetto paese d'origine sul comportamento del consumatore verso i prodotti cause related : intenzione all'acquisto, disponibilità a pagare e valutazione delle iniziative di cause related marketing
    • Innovazione, comunicazione e presidio dei mercati : le performance delle imprese del Made in Italy
    • Green Consumer Behaviour : an Exploration of Values Held by Subjectivist Consumer
    • Recensioni
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