Social media brand communities and brand value co-creation : Evidences from Italy
Franco Angeli
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Mercati e competitività : 3, 2018 EUR 12.65
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Social media strategies to protect brand image and corporate reputation in the digital era : a digital investigation of the Eni vs : report case
Franco Angeli
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Mercati e competitività : 4, 2016 EUR 11.00
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