Zollo, Lamberto

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Rialti, Riccardo Laudano, Maria Carmen Ciappei, Cristiano Zollo, Lamberto

Social media brand communities and brand value co-creation : Evidences from Italy

2018 - Franco Angeli

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Mercati e competitività : 3, 2018

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Rialti, Riccardo Zollo, Lamberto Caliandro, Alessandro Ciappei, Cristiano

Social media strategies to protect brand image and corporate reputation in the digital era : a digital investigation of the Eni vs : report case

2016 - Franco Angeli

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Mercati e competitività : 4, 2016

EUR 11.00
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