2017 - Franco Angeli
Articolo
Versione Digitale
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Trends in marketing studies : a longitudinal analysis of leading Italian academic journals (2005-2015)
77-102 p.
- The article provides a longitudinal analysis of Italian marketing studies by examining the articles published in three leading academic Journals over the period 2005-2015. The adopted research methodology is of quali-quantitative type, and combines qualitative content analysis with software-assisted text analysis. The outcomes reveal that some key tendencies emerge in both the covered topics and the adopted research methods, and the Italian marketing literature is progressively aligning to the consolidated international research practices. The study results may provide useful insights for both Italian and foreign marketing scholars. [Publishers' text].
Fa parte di
Mercati e competitività : 4, 2017-
Informazioni
Codice DOI: 10.3280/MC2017-004005
ISSN: 1972-4861
PAROLE CHIAVE
- Area metropolitana, sistema urbano, rete di città, regione urbana, Milano
- Metropolitan area, urban region, urban system, urban network, Milan
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