2010 - Franco Angeli
E-book
Versione Digitale
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Cause related marketing e comportamento del consumatore
144 p. : ill.
- Includes bibliographical references (p. 133-144).
- Prices may vary depending on geographical area; please contact us for further information.
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Informazioni
ISBN: 9788856842760
COLLANA
MATERIE
SOGGETTI
- Social marketing
- Marketing -- Management
- Consumer behavior