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The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

2018 - John Wiley et Sons Ltd.

352 p.

their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain. [Publisher's Text]

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