Make It Snow: From Zero to Billions : How Snowflake Scaled its Go-to-Market Organization

critical to sales success. The importance of establishing a culture early, and how. Why demand gen should be marketing's northern star. What success looks like when hiring, retaining and saying goodbye. Building for a billion: restructuring sales, scaling a data-driven marketing team. This book targets startup founders and executives, venture capital partners and the boards of directors of early- and mid-stage technology startups. Sales and marketing are often neglected in these companies, with focus squarely placed on engineering and product teams that determine sales and marketing functions. There is a better way. Armed with the strategies and tactics contained in this book, senior stakeholders of startup companies can jump-start and align their sales and marketing go-to-market strategy sooner and with more impact. [Publisher's Text]

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