Coaching Salespeople Into Sales Champions : A Tactical Playbook to Ignite Change, Transform People, and Achieve Results

and performance-driven coaching questions, grounded in his L.E.A.D.S. CoachingFrameworkand adapted for a world fueled by AI, automation, and rapid change. Technology is a powerful ally, only when aligned with a coaching culture that keeps people human, connected, engaged, and inspired by a shared vision.This playbook shows you how to build a thriving team and coaching culture that scales, drives consistent revenue and results, ignites motivation, and strengthens trust in every conversation. Endorsed by leaders from Microsoft, Salesforce, Johnson Johnson, Heinz, Capital One,Pfizer,and other world-class organizations, this second edition gives sales leaders a tactical roadmap to: Increase conversion rates and win more sales. Turn around underperformers in30 daysor less. Attract andretaintop talent. Save at least 25 hours each week by shifting from problem-solver to coach who develops confident, independent, and accountable critical thinkers. Turn forecast reviews into high-value coaching conversations that

improve accuracy and pipeline velocity. Eliminatesilos and ignite healthy collaboration across departments, teams, and cultures. Create a happy, healthy, balanced life for your team and yourself. [Publisher's Text]

573549 characters.