The Soul of Strategy : Building Customer Centric Organizations

A powerful and original new take on business strategy with the customer at the center of it designed to generate enduring competitive advantageWhen setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy one that builds and expands on the classic work of Peter Drucker recognizing the inescapable reality, faced by every organization, that a firm's

insight data play in setting customer-centered strategy. Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems. [Publisher's Text]

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