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Sharples, Liz. | Orefice, Chiara | May, Daryl | Crowther, Philip

Strategic Event Creation

2014 - Goodfellow Publishers

256 p.

The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.lisher's text].

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