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Galvani, Serena

Zooming-in on digital servitization : advanced digital services as a multi-layered innovation process for manufacturers

2024 - Franco Angeli

130 p.

  • Includes bibliographical references.
  • This work explores the process through which manufacturing firms pursue a transition from product-oriented to product- and service-oriented business models. The object of analysis is the so-called Digital Servitization, i.e. the effort of manufacturers to exploit digital technologies to integrate a product offering with a series of digital-based services. The book aims to contribute to the literature on Digital Servitization by providing an integrated interpretative model to investigate the phenomenon. Taking a zoom-in approach to a case study analysis, the book provides insights into digital servitization with implications for academics and practitioners. [Publisher's text]
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