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Pescatore, Guglielmo

Profilazione algoritmica e neogeneralismo :radosso della personalizzazione dei mediaera delle piattaforme di streaming

2023 - Franco Angeli

21-41 p.

  • This article examines the phenomenon of "neogeneralism" in the context of streaming platforms such as Netflix, Amazon Prime Video and Disney+. At a time when media personalisation has long been seen as the future of media consumption, neogeneralism emerges as a paradigm that paradoxically combines personalisation with a generalist approach. Using sophisticated recommendation algorithms, streaming platforms are able to offer a "one channel for all" experience, providing tailor-made content that satisfies a wide range of tastes and preferences. The article focuses on the crucial role of recommendation systems in this new landscape, exploring how they not only curate a "universal library" of content, but also how they align with platforms' monetisation strategies. Through the analysis of the Netflix case, the article aims to provide a more nuanced understanding of contemporary media processes and their implications for both consumers and industry. [Publisher's text].

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Sociologia della comunicazione : 66, 2, 2023