Dallo sci al turismo : prospettive postfordiste per le montagne piemontesi

The paper summarizes the results of a research conducted in some ski resorts in Piedmont. The results show that it is necessary to overcome the contrast between niche - mass tourism as, even in mass tourism such as skiing, there are characteristics traditionally ascribable to niche tourism (such as the search for authenticity and typicality), hence the need to review the tourist offer, introducing and strengthening different attractors alongside that of skiing. [Publisher's text].