2018 - Franco Angeli
Artículo
Digital Version
Download | Copia/pega | Impresión
Re-discovering dual marketing : Internet's contribution
13-19 p.
Forma parte de
Mercati e competitività : 3, 2018-
Información
Código DOI: 10.3280/MC2018-003002
ISSN: 1972-4861
-
En el mismo archivo
- A new approach to Marketing Channel Relationship
- Re-discovering dual marketing : Internet's contribution
- CEOs of dual marketers organizations : communication and reputation management issues
- Dual marketers and sustainability communication : Empirical evidence from corporate websites
- Dual marketing communications : Enriching channel value network with a multi-channel strategic communication
- What about the Internet of Everything? : an exploratory study in E-health
- Social media brand communities and brand value co-creation : Evidences from Italy
- From B2B to A4A : an Integrated Framework for Viable Value Co-Creation
- How online reviewers and actual customers evaluate their shopping experiences : evidence from an international retail chain
- Reviews