Capítulo
Digital Version
Download | Copia/pega | Impresión

An Empirical Investigation of the Antecedents to the Timing of New Brand Introduction Decision

2009 - Firenze University Press

P. [1-22] [22]

Forma parte de

Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference. - ( Atti ; 24)