Mazzucchelli, Alice

Autor
Artículo, A managerial perspective on omnichannel e-customer, Franco Angeli
Artículo, Competing in an omnichannel environment : e-tailers strategies and challenges, Franco Angeli
Artículo, The employability of marketing graduates in the era of digitalisation and globalisation, Franco Angeli
Artículo, Towards social commerce : assessing the effect on firm performances, Franco Angeli
Artículo, E-commerce or s-commerce? : a managerial perspective on website design features, Franco Angeli
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