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Sanchez, Antonio | Carro, Belen

Digital Services in the 21st Century : A Strategic and Business Perspective

2017 - IEEE press

240 p.

Telecommunication Services provides aholistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry [Publisher's Text]

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