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Shill, Walt | Parks, Jacob | Flowers, Erika | Baldwin, Andi

The Growth Engine : A Guide to Building a World-Class Business Development Function in Professional Services

2025 - John Wiley et Sons Ltd.

320 p.

new services, aligning sales with marketing, and using tools, processes, and metrics to drive accountability and growth Training talent, measuring and managing business development performance, and incentivizing and compensating key roles The Growth Engine is an essential read for all founders, executives, chief growth officers, marketing leaders and rainmakers in professional services seeking proven strategies to grow, steadily, sustainably and profitably. [Publisher's Text]

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