New narratives and communication strategies in tourism, culture and creative industries

This edited volume explores the role of narratives and communication strategies in representing, shaping and transforming tourism destinations and practices, and cultural and creative industries. It aims to critically investigate the power of communication and collective imagination in reshaping destination identities and creating new meanings, focusing on dismantling stereotypical tourist imagery and fostering culture-driven narratives that can reposition destinations in more sustainable, inclusive, and creative ways. [Publisher's texts]

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