Raising the Bar : Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range as inspiration for his philosophy of business. Throughout the book, Erickson a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur convinces us that sustaining one's employees, community, and environment is good business. If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you. [Publisher's Text]

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