Framing in Interaction : Pragmatic approaches to framing alysis

This volume invites its readers to rethink the linguistic basis for framing alysis by problematizing the existing foundation and presenting eight new pragmatically based framing alyses.The book challenges the assumption that there is a unilateral, one-to-one relationship between words and frames, such that framing occurs when a language user is exposed to a word that activates a frame.Conversely, it is assumed that framing emerges in social interaction through a complex interplay between the participants, the semiotic resources employed, the circumstances, and the multiple frames of interaction. This assumption calls for the relationship between words and frames to be alyzed in pragmatics, including in cross-fertilization with other disciplines such as discourse alysis, interaction alysis, sociolinguistics, psycholinguistics, and social psychology.The assumption is operatiolized in eight different exemplary framing alyses. Each alysis has its own focus, drawing on its own disciplines, and utilizing its own

concepts, tools, and methods.The results of the alyses are noteworthy and demonstrate how a pragmatic approach to framing alysis can enhance the validity and reliability of the alysis. [Publisher's text]