Generative AI in the Design Process : a Journey through Image Generation for Concept Ideation

Includes bibliographical references.

This book explores the role of generative AI - particularly text-to-image tools like Midjourney - in the early stages of the product design process. The research aims to examine how these tools can support the conceptual phase of industrial design by fostering inspiration, accelerating ideation, and enabling new forms of creative collaboration. [Publisher's text]

Online only available

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