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Faggiano, Maria Paola

Da urlate a "ben temperate" : le parole della destra : focus sulle digital campaign 2018-2022

2023 - Franco Angeli

109-127 p.

  • This article is aimed at reconstructing the long-term strategy of the Italian right, where electoral loyalty stems from a winning mixture of choices, including the transition from language that was originally a shouting match to one of "forebearance". To check the hypothesis of the change of register, we focus on the digital campaigns launched during the 2018 and 2022 Italian parliamentary elections by the main forces in the field. The social platform of reference is that of Facebook and the research tool used to make systematic comparisons between data over time, looking both at the text in the strict sense, both its visual and audiovisual equipment, is a form of analysis of the content as inquiry. We take a closer look at Fratelli d'Italia (Brothers of Italy) the political party that was a "driving force" in the evolutionary path of political discourse of the Italian right. [Publisher's text].

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Sociologia e ricerca sociale : 131, 2, 2023