Re-discovering dual marketing : Internet's contribution

13-19 p.

• Articles from the same issue (available individually)

  • A new approach to Marketing Channel Relationship
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  • Re-discovering dual marketing : Internet's contribution
  • CEOs of dual marketers organizations : communication and reputation management issues
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  • Dual marketers and sustainability communication : Empirical evidence from corporate websites
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  • Dual marketing communications : Enriching channel value network with a multi-channel strategic communication
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  • What about the Internet of Everything? : an exploratory study in E-health
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  • Social media brand communities and brand value co-creation : Evidences from Italy
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  • From B2B to A4A : an Integrated Framework for Viable Value Co-Creation
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  • How online reviewers and actual customers evaluate their shopping experiences : evidence from an international retail chain
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  • Reviews
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• Information

  DOI: 10.3280/MC2018-003002

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2018-003002

  DISCIPLINES

  • Economics. Production
  • General management