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Fasanelli, Roberto | Tuselli, Alessia | Galli, Ida.

L'utilizzo delle Evocazioni gerarchizzate nella SWOT analysis : una proposta di metodo misto per la valutazione degli interventi educativi

2016 - Franco Angeli

76-102 p.

  • The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT's factor. [Publisher's Text].

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RIV : rassegna italiana di valutazione : 66, 3, 2016