International Marketing or simply Marketing?

7-11 p.

• Articles from the same issue (available individually)

  • International Marketing or simply Marketing?
  • Open innovation and customer-based development of new products
    Get article
  • Triggering open service innovation through social media networks
    Get article
  • The development of sustainable tourism through market-based sources of innovation in the albergo diffuso
    Get article
  • Figure of Merit for places : perspectives on place branding
    Get article
  • Can snacking be healthy? : a comparison between coeliacs and health conscious food consumers
    Get article
  • Evaluating tourist behaviour in sport mega-events through a structural equation model
    Get article
  • Green practices in port authority management : a multiple case study
    Get article
  • Consumers' preferences in the estate market : an explorative research on the residential product
    Get article
  • Book Reviews
    Get article

  Show more
• Information

  DOI: 10.3280/MC2017-003001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-003001

  DISCIPLINES