2017 - Franco Angeli
Article
Digital Version
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Dynamic capabilities in retailers' marketing strategies : defining an analysis model
17-42 p.
- The dynamic capabilities assume a basilar role in companies considering the change management and marketing strategies. The aim of this work is to define an original model of identification of dynamic capabilities in retailers' marketing strategies, with a focus on food sector in Italian market. The research has double origin: the Italian context of markets and large scale retail trade characterized both by complexity and the lacks in literature about these themes - dynamic capabilities in retail industry - highlighted by international literature. The Teece model has been adapted to the dynamic capabilities in retail industry - identifying specific meaning in clusters, microfoundations, and indicators - and the model has been tested involving 3 Italian retailers, with the aim to identify the differences in emerging results. [Publisher's Text].
Is part of
Mercati e competitività : 2, 2017-
Information
ISSN: 1972-4861
KEYWORDS
- Marketing strategies, dynamic capabilities, retail industry, sensing, seizing, transforming
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In this issue
- Marketing in an experiential perspective : Toward the Experience Logic
- Dynamic capabilities in retailers' marketing strategies : defining an analysis model
- SIM Talk 2016 : Retail ; Consumptions ; Digital
- Cause-Related Marketing and Trust : empirical Evidence on Pinkwashing
- Towards an online approach to university public engagement : an exploratory analysis of website content
- Beyond the mobile versus PC dichotomy : profiling online shoppers based on device usage
- Service Quality, Behavioural Intentions and Lipstick effect : Evidence from a Masstige context
- The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm : an analysis of best practice in the dairy sector
- Reviews
- Errata corrige Mercati & Competitività 2017, 1.
