2016 - Franco Angeli
Article
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Time horizon and green consumption
49-62 p.
- This study investigates the effect of time horizon in patterns of green consumption. Previous studies have shown that consumer behavior is influenced by an individual's willingness to delay or expedite receiving gains and losses (i.e., take a time horizon orientation). This paper describes the effect of short-term or long-term conditions in complying with green and not-green consumption. The paper also reports the results of an experimental study showing that time horizon plays an important role in driving consumer behavior, especially when green consumption is expected.
Is part of
Mercati e competitività : 2, 2016-
Information
ISSN: 1972-4861
KEYWORDS
- Consumer behavior, green consumption, green products, time horizon, carsharing, experimental design
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In this issue
- Synthesizing research in marketing through meta-analysis
- Cultural assets : new opportunities for the region
- Forum : marketing and cities : the Turin experience
- Time horizon and green consumption
- Business innovation and Internationalisation : Focus on the Italian Coffee Industry
- Environmental sustainability and organic wine production : evidences from italian industry
- Commited to learn : come le pmi imparano ad esportare : una analisi di casi aziendali
- Technological uncertainty, market orientation and firms' economic performance
- Book Review
