2009 - Vita e Pensiero
Issue
Digital Version
Communicative Business : Italian Research Review on Business Communication : 1, 2009
P. 1-126
-
Information
-
In this issue
- Editorial = Editoriale
- Introduction to Don E. Schultz's Manifesto
- Caught in an academic time warp?
- Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variili latabenti
- Materialism and consumer socialization : a semiotic analysis of personal loan advertisements
- An empirical research of corporate reputation in China
- Documents
- Doc. 1 : advertising as a unique field : overview and connections among advertising topics and theories
- Doc. 2 : compilation of theories & theoretical concepts and selected references
- Doc. 3 : introduction to the phenomenon of advertising
- Recensioni