Communicative Business : Italian Research Review on Business Communication : 1, 2009

P. 1-126

• Articles from the same issue (available individually)

  • Editorial = Editoriale
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  • Introduction to Don E. Schultz's Manifesto
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  • Caught in an academic time warp?
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  • Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variili latabenti
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  • Materialism and consumer socialization : a semiotic analysis of personal loan advertisements
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  • An empirical research of corporate reputation in China
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  • Documents
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  • Doc. 1 : advertising as a unique field : overview and connections among advertising topics and theories
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  • Doc. 2 : compilation of theories & theoretical concepts and selected references
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  • Doc. 3 : introduction to the phenomenon of advertising
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  • Recensioni
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