Storytelling e Web Communication

P. 97-117

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  • Inter and Intra Organisational Consequences of Business Relationships
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  • Intra- and Inter-organizational Effects of a CRM System Implementation
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  • Value Logic Interactions : Perspectives on Logistics Service Provider-client Relationships
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  • Discontinuity in Interaction : Findings from Two Cases in the Italian Context
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  • B2B vs. B2C : an Empirical Attempt to Bridge the Gap.
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  • Storytelling e Web Communication
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  • Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli User Generated Content
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  • Recensioni
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• Information

  DOI: 10.3280/MC2013-001007

  ISSN: 1972-4861

  Permalink: http://digital.casalini.it/10.3280/MC2013-001007